Case Studies

Data-Driven Campaign Combines Traditional and Digital Strategies to Revitalize Retail Brand

When Smith’s Furniture Super Store sought to modernize its marketing approach post-COVID, I developed a comprehensive campaign that combined traditional and digital strategies to achieve measurable growth. The campaign leveraged a mix of paid social media, email marketing, pay-per-click advertising, gamification, and traditional media, including billboards and print ads. By targeting a refined audience interested in home improvement, furniture, and local shopping, the campaign celebrated the store’s anniversary while revitalizing its rewards club and e-commerce presence.

The results exceeded expectations. With a total ad spend of $12,016 and a focused strategy, the campaign delivered a return on ad spend (ROAS) of 510.9%. E-commerce revenue grew to $52,157, while website visits surged by 129%, reaching 3,630. Rewards Club sign-ups increased by an incredible 252%, driven by a high-performing landing page with an 82% conversion rate. This multi-channel approach successfully engaged the target audience and demonstrated the power of combining data-driven digital strategies with proven traditional marketing methods.

Strategic Marketing and Communication Plan for High-Impact Research Symposium

I recently developed a comprehensive marketing and. communication strategy for a proposed nursing research symposium involving collaboration between WSU College of Nursing and Seattle Children’s Research Institute. The strategy aimed to enhance awareness of the symposium’s focus on pediatric health research, promote a $300,000 seed grant initiative, and encourage long-term collaboration among researchers, healthcare professionals, and stakeholders.

The proposal covered pre- and post-event communication plans, including detailed press release architectures, targeted email drip campaigns, and multi-channel marketing initiatives. It featured tailored content themes, engagement strategies, and KPIs for each phase of the campaign. Specific elements included a pre-event marketing timeline, post-event social media efforts, and performance metrics to evaluate success. This strategic approach reflects my ability to design intricate, goal-oriented communication plans that drive stakeholder engagement and amplify institutional impact.